Driven to Help
Kevin Dahlgren, CADC II, is a certified alcohol and drug counselor and the Community Health Services Advisor for the City of Gresham, Oregon, working full-time to solve the growing homeless crisis. He also provides consulting services to cities in Oregon and beyond. He came to me for a website for his newest venture, Mindstate Recovery.
Mindstate Recovery specializes in supporting family and friends of individuals suffering from addiction. With over 20 years of experience working in the social service system and an understanding of the complex nature of addiction and recovery, Kevin is determined to help people find the resources they need to support their loved ones as well as take care of themselves in the process.
Since Kevin has a full-time job and a budding consulting business, a full-blown web design project was not realistic. However, he was determined to get started so we worked together to create a plan to realize his goal.
I suggested launching Mindstate Recovery in phases and, in our strategy session, we determined that offering supervision services to candidates for Oregon CADC licensure was the most sensible place to start. The website should be simple, welcoming, and make it easy to take action. It should have a way for clients to schedule meetings and pay for services.
Kevin wanted a warm, modern, and professional feel for his website. He didn't want it to be clinical or stuffy like so many of the social service agency websites.
I chose a color palette with a modern twist on traditional colors that inspire trust: green and blue. The gold matches the plus sign in the logo which is a symbol for the mind state needed to make positive change. The light grey, as neutral as white, separates and highlights key information in the flow of the page.
Stock Graphics to the Rescue
Since the philosophy behind Kevin's approach to recovery is all about your state of mind, I was thrilled to happen upon these graphics on Creative Market during a late-night, 2-hour browse (that's what we designers do in our free time). By customizing them to match the brand colors, I gave the Mindstate Recovery website a custom look for a fraction of the cost of custom graphics.
Starting with a One-Page Website
When you're just getting started and your business is narrowly niched, you may not need more than a one page website. Kevin had one goal for the Mindstate Recovery website: to get prospective clients to contact him. Using one page allowed me to keep it simple and guide prospects to that call to action with concise copy and clean design. This single page does the work of a 4 pages: Home, About, Services, and Contact.
Contact forms are one of the most underutilized features on a website. Most ask only for a name, email, and a message. While you don't want to discourage your prospective clients from contacting you by giving them a written test (and flashbacks to mid-terms), getting the important details can help you provide better service.
I used conditional logic to keep the contact form simple and easy. When a prospect answers "Yes" to the question, "Have you had supervision?" a box pops up to add the number of hours completed. If they have not had supervision, there's nothing extra to distract them from moving on to the next question. Adding "Why do you want to be a substance abuse counselor?" helps to screen potential clients for a good fit.
Leave a positive impression.
There's something about personalization that turns a good website experience into a great one. Most of us have completed a generic contact form and then imagined it lost in the universe of the world wide web. Or, up pops a lackluster "Thank you for your inquiry" at the bottom of the form. If personalized service is one of your selling points - your values - you want to communicate it before you even sign on a potential client.
So, I added a merge function to include the submitter's name in the message on a custom page. When the potential client submits the contact form, they are redirected to another page that not only greets them by name, but tells them what they need to do next. In this case, it's to schedule a consultation.
Make it easy for people to work with you.
Eliminate the back and forth emails or phone tag with prospects and clients by integrating scheduling on your website. For this project, I used Calendly. It's easy to set up and customizable. Plus, it integrates with Stripe to accept payments and Zoom for video meetings with clients. When prospects and clients click the button, a pop-up scheduler is triggered. You set your availability in advance and clients choose a convenient day and time. Easy for the client, easy for you, and it saves time.
The Mindstate Recovery website makes it easy for Kevin to get referrals and land clients. As one of the only licensed alcohol and drug counselors in Oregon with a website advertising supervision services, he is changing the field. And, in the first month after launch, he signed 5 supervision clients.
Jen listened to all my ideas and created something even better than I had imagined. The colors and graphics perfectly match the warm and professional feel I was going for. The calendar integration and payment processing is seamless. Her process is straightforward and she’s a great communicator. If only I could be half as organized as Jen! I can’t wait to work with her again.
What are you waiting for?
Don't let procrastination or perfection get in the way of your goals. I can't wait to hear about your big idea and work with you to make it happen.